With the recent purchase of the Light Phone, it was an inevitable decision to get off of Instagram under the simple reason that the platform is a phone based platform. Because of this I just went ahead and bit the bullet and got rid of it now rather than later. My new phone will be here before you know it anyway.
So, why delay the inevitable? I shut it down.
It’s sad to see the account go considering I have less than 100 posts, more than 1,000 followers, and am following no one. At first glance a lot of people will look at something like that and think highly of my music. Surely, someone that isn’t following anyone that has that many followers must have something good going on? And with that, surely this account has generated a lot of traction for my website in the past.
But the truth is, it’s all a sham. All of social media is when it comes to hype like that, to be honest.
I didn’t have that many Instagram followers because I have stimulating content. No, not even close. I had that many followers because of my years of experience using social media as a marketing platform as a full time touring artist. With the right skill you can make things appear in your favor even though they aren’t.
For example; when I was touring full time the main platform was Myspace. My player on that site by the end of my career had more than 1,000,000 plays. And trust me, it wasn’t because my music was all that and a bag of chips. It was because I knew how to hack the system. And people are still doing that today and we all know it. The reason why I started this Instagram and boosted the followers was simple. I had one record label recently tell me that they were looking for artists that had a decent number of social media followers. So, in less than a week I started up the account and had 1,000+ followers at the snap of a finger (and no, it did not pay for them, which is something you can do).
Don’t ask me how to do it, because I won’t bother telling you.
The point is this… social media is fake. It presents a construct of what we want others to see and not what true is.
The sad thing is that we all know it. And yet, are still addicted to this stuff.
Don’t get me wrong… I have a passion to create art through music. And I want it to be heard. But at what cost?
If the cost of getting my art heard is an addiction to self-promotion through countless daily hours with the practice of false narrative in an attempt to get noticed via social media platforms, then what’s the point? I have better things to do with those hours, like experiencing life with family and friends. Or creating more music that should have the capacity to speak for itself.
As artists on the indie level, we spend way too much time trying to develop an online presence. And not enough time just simply being human.
Let your art speak for itself.
Good music is good. And if it deserves to get heard… it will.
Don’t waste all your time building up things like Instagram and twitter just so that you “look” like you have a following. That junk is fake.
And we all know it.
So… I’m quitting social media platforms like instagram and twitter (this time for good never to return).
And just maybe, the record labels I pitch to in the future will be able to look past my lack of online presence with a willingness to listen to what my music has to offer regardless.
I love art. And I want to pursue it. But, not at the cost of losing my soul to the negative sides of social media that we all know exist, but refuse to admit (addiction, addiction to self).
Create art. Not an endless cycle of self promotion.